I am passionate about children in sport and in addition to taking action photos of junior sport,

I have created “Yellow for Yelling” to help parents of children in sport

Ken Willner


My time on the side line as a photographer exposed me to some alarming parent behaviour. I became interested in how negative behaviours of adults affected children in sport. This prompted me to take action and do some of my own research.

Problem: Children leaving sport

It is well documented in the media all over the world, parents yelling on the side lines results in too many children leaving organised sport.

In a study commissioned by the 3 largest soccer clubs in Stockholm, Sweden revealed that 1 out of 3 children considered leaving soccer and 83% of parents said they had seen parents who were pushing their children too much or criticised young referees and officials.


A study in Denmark and another in USA tell similar stories.
Media in Australia have reported disturbance amongst parents during junior games in many different sporting codes. In some cases Police were called, and a NSWRL club is backing hiring of security guards for Sunday games. There were several articles in the media during 2017 (AGGRESSION in kids sport has reached toxic levels) so it is hard to argue that Australia is doing it better.


Yellow for Yelling is an awareness and educational program where parents and organisations can easily get involved.


  1. Read the “Yellow for Yelling” information card
  2. Decide before the game how you want to behave on the side line. Best would be to ask your child how he/she wants you to support them at their games.
  3. Put 5 to 10 “Yellow for Yelling” cards in your pocket and share, in a friendly manner, with other parents at game time.

The card consist of 6 key suggestions on parental behaviours benefitting YOUR child. This site contains educational information and links to other excellent sites and videos on how parents can help their children develop in their chosen sport.


An environment where children are attracted to play, keep playing sport and enjoy the experience of learning and developing confidence.

Resources for Yellow for Yelling program

To support the Yellow for Yelling program, Active Illustrated have a relationship with Working With Parents in Sport, a UK company. They have provided a licensed presentation and information package which has been developed by Gordon MacLelland (CEO WWPIS), BA/Hons Sports Science and PGCE for parents of children in sport.

This will be presented in schools and clubs in Australia supportive of the program. Most clubs are conscious about promoting high standards and values in the community which foster a great learning environment for children. This program is an excellent opportunity to instil those values.

To book a presentation for your club/organisation email: info@activeillustrated.com

Gordon MacLelland’ is the author of “Sporting Parents Do’s & Don’ts”. A special edition of this Pocket book will be available for purchase in 2018 through Active Illustrated.


The purchase of this book will also provide access to the members area of the WWPIS website.


This exclusive material in the membership area has been written especially for sporting parents by Nino Severino, the former British No 1 Tennis coach and member of Team GB 2012 Olympic Tennis coaching team. It covers a number of specialist areas including nutrition, strength and conditioning, mindset and injury prevention to name just a few and has been specifically written to help support parent and athlete.

Podcast series ”Off the Pitch with Active”

Active Illustrated has developed a Podcast series which feature interviews and real life stories from authors of books, globally known speakers, parents, coaches and specialist educators.

The program will include both local and international guests on the topic of parenting & junior development.

Blog series ”Off the Pitch with Active”

Come on and join us on the journey to help our children. Below are some blogs to get you started.

21st Dec ’17: When playing junior sport many of us hear ‘winning isn’t as important as developing.” But when do emotions take over this reasoning? Let’s face it, sport is full of passion and opinions.

8th November ’17: Never Lose Sight of Your Passion and Dreams In this interview, you will get an insight into a family, who’s son’s passion for being a professional soccer player becomes a reality. I thank the Sotira family for sharing their personal story.

21st March ’17: Mind Counts for 70% Diego Pelegrini talks about his career in Italy and the feeling he had lifting the EUFA Cup trophy at San Siro Stadium with Parma. He also talks about the tough times and what it takes to become a professional player.

21st August ’17: Interview with André Meyer; Football is not rocket science Part 2 Andre Meyer continue to discuss what it takes to make it to the top and his coaching philosophy. 

6th August ’17: Interview with André Meyer; Football is not rocket science Part 1. Andre Meyer’s experience is impressive. In this interview you will learn about an ex-professional player from Germany with an academic mind. His professional career was cut short due to injuries when he was a “breath” away to make it at the highest level in Germany (Bundesliga).

Oct ’17: Team Sport & Confidence is a short story about Ettian, a 7 year old shy boy who went from no confidence to full confidence in 1 hour of soccer. Must read for any parents with children.

12th Feb ’17:  Lions do fly an interview with Paul Maio & Michael Crescitelli, founders of Adelaide Futsal Club. They talk about their success in their first year (2016) and the coaching philosophy behind it.

26th Feb ’17: A taste of the Big League Part 1 Chris Higgins (Goal Keeper Coach) talks about the start of his career and his experience in Glasgow Rangers and Middleborough. He also tells the story why playing in America inspired him to continue with coaching in Australia.

5th Mar ’17: A taste of the big league part 2 Chris continue his story and talk about when he came back to Australia and started coaching. He discuss his coaching philosophy and how he work with junior keepers. If you enjoyed part 1, you should not miss part 2.


If you have any questions, email Ken at info@activeillustrated.com